Getting into the spirit: The Beach Bar Rum business venture

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Rick Springfield and Sammy Hagar have announced their next collaboration: Beach Bar Rum. People magazine announced the business venture last week (see article here.)

I don’t know why, but whenever I think of this new partnership, the song “Yo Ho (A Pirate’s Life for Me)” starts playing in my head (from the Pirates of the Caribbean ride at Disneyland). (Though I guess the first song to come to mind SHOULD be “I’ve Done Everything for You.” Oh well.)

“Sammy has had such amazing success in the spirit business and I’ve wanted to get into it for a while now. When this opportunity came along I thought it was a brilliant idea. … And I am an Ernest Hemingway fan so of course I drink rum. I’ve tried a bunch of them and the Beach Bar brand is a cut above all the ones I tried — smoother and sweeter.”

Rick Springfield in People magazine
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The rockers are selling three kinds of rums: a classic white rum, a Kola Spiced rum and the Red Head Macadamia Nut rum. (That last one sounds especially good.)

They launched the collaboration on Jan. 23 at a ribbon-cutting ceremony recognizing the renovation and renaming of the Stratosphere hotel in Vegas – it’s now called the Strat (it’s fitting for a couple of rock guitarists to be present for launching that new name, right?) Star chef Guy Fieri, who was also there celebrating his birthday, collaborates with Hagar on Tequila brands so everyone was in good spirits.

Drink up me hearties, yo ho.

Raising funds for the animals

RS’s month hasn’t been all rock n’ roll and rum. In addition to the screening of the new documentary “Orchestrating my Life” and performance/fundraiser with the Santa Monica High School Orchestra on Jan. 25, and four shows (including one at Graceland), he and Richard Marx did a live-stream fundraiser in his home studio to benefit Australia Zoo Wildlife Warriors.

(Background thought on watching these videos – Is that the actual H.G, Wells cardboard cutout from the cover of the Sgt. Pepper’s Lonely Hearts Club album?! Knowing he collects Beatles memorabilia, it could be possible.)

He also made an appearance at the Recording Academy’s annual MusiCares gala this past week, but it was evident that his homeland wasn’t far from his mind during this interview with ET Canada: “Rick Springfield tears up while speaking about the Australia wildfires.”

He mentioned in the interview that the Souls to Save T-shirt Fundraising Drive for Australia, available on his merch site, has already raised $30,000! And he’s also selling some of his personal guitar collection to raise funds for Australia.

To tie this post all together, here is Rick Springfield wearing his Souls to Save T-shirt and singing Sammy Hagar’s song at Graceland.

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